From advertising techniques to buying habits the world is no longer how it used to be, Forbes has recently listed a set of finding of us as consumers.
– We aren’t influenced at all by advertising.
– We review blogs before making a purchase
– We value authenticity as more important than content.
– Our future inheritance won’t change our buying behaviour.
– We are brand loyal and we want to engage with brands on social networks.
– We want to co-create products with companies.
– We expect companies to give back to society.
These findings show very clearly that the art of selling does not just rely on the product you sell and the customer friendly staffs you have in your pharmacy, pharmacy business has to be redefined..!
So, What are you doing to attract our generation? In a better way, what are you doing in your pharmacy that is making us to ignore you?
[…] wellness continues to climb up; the ageing population is causing a greater demand for medications, millennials are living in a period where every minute is recorded digitally using wearable and the records are […]
[…] and advancement, and a culture of creative collaboration. Don’t panic, we can sail you on the millennial’s tide. CONTACT US ✍ […]