The great recession was a test of their times, despite struggling to find their first job in the last decade they are now holding the purchasing power of over half of all economic spending in the world. Millennials, a very common definition offered to explain their distinctiveness ” They Use technology” but what others forget to say is, Millennials may be a self-confident generation, but they display little appetite for claims of moral superiority.
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Millennials are digital natives, they see smartphones, tablets, social media, online stores as a part of their ecosystem alongside trees and rivers but pharmacists, by contrast, have typically thought of these digital devices as gadgets, but now there is a high need to integrate these features into their business model.
Retail Industry has been struggling to connect with naturally cosmopolitan Millennials because many of the traditional methods of advertising have proven ineffective at capturing their attention, they cannot even rely on the effective marketing approach for baby boomers “quality products at a good deal”. The millennial view their purchases through the global lens and their impact is critical. recent researches show that It is the driving force behind a lot of the changes in the retail industry, brand marketing, redefining purchase habits, and revolutionising the shopping experience as we know it.
If you restrain yourself saying, this millennial craziness too shall pass?
Yes, it shall pass but if you don’t get along with them in this transition, you will never find a way to sustain in this business.
If you say and believe, Using technology is what it distinct millennials from other generations then you are wrong. Generations, like people, have personalities, and Millennials are confident, self-expressive, liberal, upbeat and open to change.
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Millennials can impact your business through word-of-mouth like you’ve never seen before. They influence both older and younger generations with their opinions on everything from health to wellness. Once you build a reputation with millennials, the impact on your business growth can be monumental.
Along with changing ideologies in technology, privacy, and social interaction, Millennials are forcing retailers to reevaluate how they attract and communicate with consumers. One advice we always suggest to our clients while they set up their new pharmacy business is to be more participate socially in ways such as casually engaging with the community through Facebook or Instagram because the millennials and every other generation today like this casual engagement
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The participative and engaging approach goes beyond just selling; the entire retail shopping experience needs to be more engaging. Retailers need to make Millennials feel as if they are a part of something fashionable and trendy; something that their friends belong to.