Whatever retail store it is, one big fear every shopper faces before entering your shop. Most of the times the messages you deliver to the community are not clear at the shopfront, the pharmacist must be very clear about the services and the products they offer to the healthy living of the community. If you ease off the threshold fear through a very friendly atmosphere, there will be a large footfall.
On the other hand, pharmacists and retailers face a particular behaviour of the shopping community which is called Threshold resistance, it’s not a fear but it is a resistance. In this case, People aren’t afraid to enter inside your pharmacy that they don’t want to because the atmosphere is boring or they see no new product or services to enhance their health and beauty lifestyle. So there is a need for better ways of communication for boosting the confidence and positive feeling about shopping in your pharmacy and turning it into your community’s one-stop destination for all Health and beauty needs.