Despite all of these industry changes, many organizations and sectors fail to make the necessary changes internally to meet the changing needs and one of that retail sector was the pharmacy. Until very recently Category management was not a priority in pharmacies but in the recent years we received a lots of request from pharmacists from different geographical location, that made us believe that the purpose for walking inside the pharmacy has changed around the world, people look at the pharmacy as healthcare hub, not just a place to buy their prescriptions, so when they don’t find all that they want for keeping them healthy and beautiful they move on to the other pharmacy and here comes the challenge for the pharmacists to transform their pharmacy into a healthcare hub – a new business model.