Pharmacists want their pharmacy to attract customers and thereby assisting the customers to find the products they desire; motivate them to make planned, unplanned and impulse purchases, and ultimately providing the customers with enjoyable shopping experiences. To reach this goal your pharmacy should communicate with your market, constantly transmitting the good values of shopping in your pharmacy.
There are several ways through which your pharmacy can interact with your customers,
– Brand Identity
– Shopfront design
– Store Interior Design
– Atmosphere and Merchandising display
– Visual Merchandising